https://www.zach-deluca.com/work-1 daily 1.0 2024-08-21 https://images.squarespace-cdn.com/content/v1/59e11c6fa9db094fa8883ef1/1513881988362-BCU6MSOXGU6QZJWZ2VAC/BCG_GMS_page_1.jpg Work https://images.squarespace-cdn.com/content/v1/59e11c6fa9db094fa8883ef1/1510943745387-0OLJGPOHCY7KZAVNJEL8/BCG_GMS_02.jpg Work https://images.squarespace-cdn.com/content/v1/59e11c6fa9db094fa8883ef1/1510943741500-LXKN5PSL89525MN447PW/BCG_GMS_03.jpg Work https://images.squarespace-cdn.com/content/v1/59e11c6fa9db094fa8883ef1/1510943736626-RS2FBLC4EKR81N45GI3Z/BCG_GMS_04.jpg Work https://images.squarespace-cdn.com/content/v1/59e11c6fa9db094fa8883ef1/1513881986519-V2WRNAKDFNFPU1MAZ19Y/BCG_GMS_page_6.jpg Work https://images.squarespace-cdn.com/content/v1/59e11c6fa9db094fa8883ef1/1511131626602-U6I4IV7OAYUB13X6G2KI/BCG_GMS_06.jpg Work https://images.squarespace-cdn.com/content/v1/59e11c6fa9db094fa8883ef1/1511131629170-7JFF0ASKH7OY4205GFM7/BCG_GMS_07.jpg Work 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https://images.squarespace-cdn.com/content/v1/59e11c6fa9db094fa8883ef1/1511142877939-4K2QLANBC0QD6JZUNURI/Screen+Shot+2016-05-16+at+10.21.21+AM.png Work https://images.squarespace-cdn.com/content/v1/59e11c6fa9db094fa8883ef1/1511143236180-NC0MJUEREJGUC3PEZ18J/Screen-Shot-2016-05-09-at-11.53.27-AM.png Work https://images.squarespace-cdn.com/content/v1/59e11c6fa9db094fa8883ef1/1511143099578-LTN0Y84FHHCQ5RO173RR/Screen-Shot-2016-05-16-at-10.12.50-AM.png Work https://images.squarespace-cdn.com/content/v1/59e11c6fa9db094fa8883ef1/1511142338572-S3737Q1S9IOEOEJEOJ1Y/Screen+Shot+2017-03-28+at+4.09.20+PM.png Work https://images.squarespace-cdn.com/content/v1/59e11c6fa9db094fa8883ef1/1511137723816-L0G57B4I6Y7XCWRTBZ7A/Screen+Shot+2017-11-19+at+7.27.03+PM.png Work As MINI's digital marketing agency of record, we used years of data to develop highly targeted, personalized messaging . This 3-fold direct mail piece was aimed at BMW X5 owners, promoting the MINI Hardtop as a fun second or third car. https://images.squarespace-cdn.com/content/v1/59e11c6fa9db094fa8883ef1/1511141718456-JPAXNNQPLV0O1QA18LX4/New_CI_Newsletter_February_Owners_V2.jpg Work https://images.squarespace-cdn.com/content/v1/59e11c6fa9db094fa8883ef1/1511142230848-NYOKI9Q0Q9M6ZXB9YY9Q/Screen+Shot+2017-09-21+at+10.22.43+AM.png Work https://images.squarespace-cdn.com/content/v1/59e11c6fa9db094fa8883ef1/1511281643167-QUP62G9J6Q6JXN123TPK/Screen+Shot+2017-11-21+at+11.22.26+AM.png Work https://images.squarespace-cdn.com/content/v1/59e11c6fa9db094fa8883ef1/1511137658318-V4UH9Q1V89I7XDU8QT5H/Screen+Shot+2017-11-19+at+7.26.35+PM.png Work This 3-fold direct mail piece was part of a personalized campaign targeting Porsche 911 owners and promoting the MINI John Cooper Works as a high-performance addition to their garage. https://images.squarespace-cdn.com/content/v1/59e11c6fa9db094fa8883ef1/1511140897332-1ZYNEAR3LG3DTNG1SPWX/F57-DM_Pano-R3_v2-2.png Work Direct mail for the launch of the revamped MINI Convertible. https://images.squarespace-cdn.com/content/v1/59e11c6fa9db094fa8883ef1/1511142396896-C53UAUMDN5YE1B48F2W9/Screen+Shot+2017-01-23+at+3.11.08+PM.png Work https://images.squarespace-cdn.com/content/v1/59e11c6fa9db094fa8883ef1/1511141442816-KTH7QFDIENQ57J2ZAL7R/Screen+Shot+2017-11-19+at+8.26.09+PM.png Work The Book of Motoring. https://images.squarespace-cdn.com/content/v1/59e11c6fa9db094fa8883ef1/1511142499960-ANYR6YC34LTD84IAJF9M/Screen+Shot+2016-08-11+at+3.09.13+PM.png Work https://images.squarespace-cdn.com/content/v1/59e11c6fa9db094fa8883ef1/1511141316011-6KTKJV4HAS97JB2AYDN1/Screen+Shot+2017-11-19+at+8.26.22+PM.png Work The Book of Motoring. https://images.squarespace-cdn.com/content/v1/59e11c6fa9db094fa8883ef1/1511141012763-QFG078MT8301M25K1FPG/F57-DM_Pano-R3_v2-1.png Work https://images.squarespace-cdn.com/content/v1/59e11c6fa9db094fa8883ef1/1511141271676-9L7JTJKFM79BYDK8VIJ8/Screen+Shot+2017-11-19+at+8.25.43+PM.png Work The Book of Motoring. Since 2001, every MINI owner received a version of this book with their new MINI. It is the sacred tome of the brand. I worked on these pages as part of MINI's more premium, aspirational rebrand. https://images.squarespace-cdn.com/content/v1/59e11c6fa9db094fa8883ef1/1511141751209-9J7JJ3MRA25AOZCZ6JJ4/screencapture-feat2-auth-mini-beamland-content-miniemail2-en-streams-ortm-community_keep-html-1510855061079.png Work https://images.squarespace-cdn.com/content/v1/59e11c6fa9db094fa8883ef1/1564596456658-9R5RDTD9OFJJYE5JD9GB/tracks1.png Work Cautious Clay Live in SoHo https://images.squarespace-cdn.com/content/v1/59e11c6fa9db094fa8883ef1/1564594328330-LZELNDY83ZV8YWDE3998/googletoolbox9.png Work https://images.squarespace-cdn.com/content/v1/59e11c6fa9db094fa8883ef1/1564597588762-IR6VLGXM191TNPW1NLTR/gingerbread.jpg Work Gingerbread Treehouse Takeover | AD Kate Ross https://images.squarespace-cdn.com/content/v1/59e11c6fa9db094fa8883ef1/1564596016901-V4K0QDUWFKUDVU3NZO6B/google+3.gif Work Heather Day Product Integration & Studio Table Dinner Event 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